From high fashion to high street; wool is back in fashion for 2011 as The Campaign for Wool (patron: HRH The Prince of Wales) announces a stellar collective of brands, retailers and designers supporting the initiative for Wool Week this September.
Wool Week, 5th-11th September, will again see the UK embrace all things woolly for 7 days of wool–focused activity in fashion, home and craft.
The focal point for Wool Week this year will be a groundbreaking exhibition named ‘Wool Modern’ launching at La Galleria in London – a celebration of wool in the 21st century. Combining an exclusive look at the wool archives from fashion designers including Thierry Mugler, YSL and Sonia Rykiel with innovative new pieces by renowned designers and brands including Giles Deacon, Mark Fast, Alexander McQueen, Erdem, Burberry, Paul Smith, Vivienne Westwood and David Koma among others. ‘Wool Modern’ will celebrate the aesthetic, environmental and technical benefits of the much over-looked fibre with stunning fashion pieces nestled alongside wool-focused installations and products by interior designers, artists and photographers.